New York Area
Rogers & Cowan, New York/Scripps Networks Interactive Inc.'s Home Category brands, as AOR for PR. The brands include HGTV, DIY Network, online destinations, and related branded products and services. R&C’s bi-coastal team will be led by SVP Maggie Gallant with a strategy focused on driving ratings, online traffic and brand awareness.
House of Success, New York/March of Dimes New Jersey chapter, for a strategic PR and brand campaign aimed to increase awareness about the “Healthy Babies are Worth the Wait” program and to educate African American women about the risks associated with preterm births.
Raker Goldstein & Co., Old Tappan, N.J./The Dental Essentials, nutritional supplement for cavity resistance, for marketing comms.
Mack Communications, Naperville, N.J./Village of Elmwood Park, N.J., for PR.
East
BackBay Communications, Boston/Expect Miracles Foundation - Financial Services Against Cancer, foundation formerly known as Mutual Funds Against Cancer, as AOR for PR, including promotion of its Miracle Maker Leadership Council and breakfast series to be held over the coming year in Boston, New York, and Los Angeles. The council is made up of leaders in the financial community.
Southeast
Lyman PR, Greenville, S.C./Hincapie Sportswear, road cycling and casual apparel for consumers, teams and clubs, PR and communications services focused on cycling and sports media, as well as active consumers.
Mulberry Marketing Communications, Jacksonville, Fla./Spray Nine, specialty cleaning products brand of Permatex, to execute a media relations strategy and develop content to increase brand awareness.
Midwest
Boomm Marketing & Communications, La Grange, Ill./Kelpac Medical, a new division of PPC Industries that manufactures medical-grade tubing and packaging from thermoplastics for use in medical applications, for website development, and The OSI Group, global provider of beef, pork, poultry and prepared food, for integrated marketing and PR.
West
Bender/Helper Impact, Los Angeles/Outplay Entertainment, newly formed social and mobile game developer based in Scotland, as AOR for U.S. media relations. Outplay has released Facebook games Word Trick and Booty Quest with iOS versions of and additional titles scheduled for release in 2012.
BLAZE PR, Los Angeles/AmaWaterways, river cruise line serving Europe, Russia, Asia and Africa, as AOR for PR, including media relations, social media and a travel awards program.
International
Punch Communications, London/Clinton Cards, specialist retailer of greeting cards and gift related products, to manage its social media profiles on both Facebook and Twitter.