Netflix, which took a bruising last year with an ill-planned price change, has ousted its marketing chief and promoted its corporate communications head as chief communications officer.
The Los Gatos-based Internet movie and DVD-by-mail service said 12-year CMO Leslie Kilgore will step down from that role and move into a non-executive director slot on its board.
Jessie Becker, VP of marketing, was named interim CMO as the company searches for a permanent replacement.
Jonathan Friedland, a former Wall Street Journal writer who joined Netflix early last year as VP of corporate communications from Disney, reports to CEO/founder Reed Hastings as its new CCO.
Hastings and Netflix were hammered by the public and media, starting with the company’s own blog announcing the changes, which drew 12,000 responses, mainly negative.