By Ronn Torossian
In 2004, Natan Sharansky's book, "The Case for Democracy: The Power of Freedom to Overcome Tyranny and Terror”, about the need for democracy to be introduced into the Arab world, was required reading in the White House.
Many thought the road to peace could be achieved via “Arab democracy.” Of course, eight years later, we see that the terrorist organization Hamas still rules the Gaza Strip – via democracy – and with elections in Egypt, neither Israel nor the U.S. is in a better position with that democracy than the West was with the Mubarak regime.
Perhaps required reading for the peace-loving Obama White House and his PR advisors should be “Start-Up Nation”, the book about Israel’s economic miracles, and technology success stories emanating from the tiny country.
Maybe the entire world should understand what happens if Iran succeeds in building a nuclear bomb and harming Israel.
A PR campaign should be educating the world that – with the world’s economy in shambles - Israel is ranked #2 in the world for venture capital funds right behind the U.S.
Outside the United States and Canada, Israel has the largest number of NASDAQ listed companies.
Microsoft, Google, Motorola and many others have offices in Israel – including Apple who just last month announced they are opening its first R&D center in Herzliya, Israel's version of Silicon Valley outside California.
Israel is the country where the Cell phone, camera phone chip technology, voicemail, XP and Vista, and of course AOL Instant Messenger was invented.
Those who won’t confront Iran and the vast Islamic enemies of Israel may care more about their pocketbooks than Jewish lives – maybe we should educate more about how this 63-year-old nation creates technologies which make the world better – and richer.
A PR campaign promoting the financial success emanating from Israel is the way to build support for the Jewish state.
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Ronn Torossian is founder and CEO of NYC-based 5W Public Relations, a top 25 independent PR firm. He is on Twitter at @rtorossian5wpr and can be reached at rtorossian [at] 5wpr.com. He wrote the best-selling PR book“For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations.” |