Burson-Marsteller has won a competitive bid process with San Francisco International Airport for a three-year PR contract worth $600K a year.
Photo: SFO/Alain McLaughlin |
The SFO commission kicked off a search process last June but canceled responses to that initial RFP after deciding to re-write the scope of work to include a focus on new technologies. A second RFP then followed in September.
There was no incumbent for the PR component, although SFO’s marketing contractor, M-Line, previously handled some of the digital components. In addition to Burson, the airport has also give M-Line a new marketing pact.
The pact carries two, two-year options and was approved by the airport’s board on Jan. 17.