By Kevin McCauley
The Haunted Attraction Assn. is looking to hire a PR firm as its membership of operators of scream parks, haunted houses, corn mazes, hayrides and Halloween festivals gears up for the “fright season.”
The PR goal is to generate positive coverage of haunted attractions and encourage people to “visit your local haunted house,” according to HAA’s RFP. The firm also will pitch the association as the expert authority on the haunted attraction business.
Previous PR campaigns have resulted in coverage in Seventeen, Family Circle, USA Today and on Fox News.
HAA has a $20K budget for a four-month campaign to begin in August.
President Patrick Konopelski wants to receive electronic proposals at president [at] hauntedattractionassociation [dot] com by July 24.
A trio of firms will be selected for interviews conducted either in Philadelphia or via phone depending of the individual firm’s preference.
The winner will be notified on Aug. 1. |