Porter Novelli has brought in Yahoo! and MySpace alum Joe Shantz as senior VP of digital analytics.
Shantz |
Shantz, who joined the agency on July 16, reports to Karen van Bergen, senior partner and managing director of the Omnicom unit’s New York office. “Joe’s ability to translate ‘big data’ into ‘big ideas’ will drive new perspectives and new opportunities for clients,” said van Bergen.
He was director of marketing insights at Yahoo!, overseeing audience recommendations and targeting, among other responsibilities.
Earlier, he was director of analytics at News Corp.’s MySpace and held digital and research posts at PHD (research director), Turner Broadcasting (director, digital media research), and Omnicom’s BBDO (research manager).
Michael Ramah is acting CEO of PN, which is part of Omnicom’s Diversified Agency Services unit with firms like Ketchum and Fleishman-Hillard.