Luther Pendragon, a London-based independent shop, is targeting U.S. growth via the acquisition of its British counterpart Lucid Communications, which has an outpost in Westfield, N.J.
Jarecki |
Beth Jarecki, president of Lucid USA will now lead Luther Pendragon USA. She’s a veteran of The Torrenzano Group, Ogilvy Adams & Rinehart and Gavin Anderson & Co., where she focused on M&As, special situations and financial communications.
Simon Whale, managing director of LP, says his firm now has a platform to “expand its American client base and to provide our UK clients with a proven communications capability in the U.S.”
The deal, according to Whale’s statement, “represents another vital step in fulfilling our objective of offering clients across a wide range of sectors and critical markets and complete corporate communications services.”