By Kevin McCauley
Kelly O’Keefe, CEO of O’Keefe Brands, has joined CRT/tanaka as chief creative officer of its Richmond headquarters and director of the interactive and creative design practice.
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Patrice Tanaka, firm’s other creative guru, will focus on new business development and promotion in New York.
In his more than 25-year career, O’Keefe has counseled General Electric, Wal-Mart, Home Depot, UPS and ESPN.
Mark Rapier, CEO of CRT/tanaka, said O’Keefe’s strong national branding reputation and creative/digital expertise will bolster the firm as it expands in the U.S. and overseas.
O’Keefe is founding board member of Virginia Commonwealth University’s Brandcenter, a top graduate school advertising program. He will continue to teach at the Brandcenter.
O’Keefe’s firm is being folded into CRT/tanaka, which had revenues of $11.6M last year.
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