Longtime Campbell Soup Company communications head and former journalist Jerry Buckley has adopted the Pennsylvania SPCA as his next venture.
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The organization, which had $13.2M in revenue in 2010 but struggled with PR, financial and operational issues over the past few years, saw CEO Susan Crosby exit after two-plus years in December following a revamp of the entity, which runs vet clinics, animal shelters and enforces animal cruelty laws.
“We believe that [Buckley’s] background as a communicator and experience as a business and philanthropic leader will be an asset to our organization as we continue our commitment to be one of the leading animal welfare organizations in the state and region,” PSPCA board chairman Helene van Beuren said in a statement.
Buckley, who retired last year as senior VP of public affairs at Campell’s, has been named CEO of the humane organization, which was founded in 1867.
Buckley led communications, brand PR and community relations globally for Campbell’s, and chaired its foundation. He moved to PR from journalism, serving as senior editor and senior writer for U.S. News & World Report and, earlier, as a correspondent and bureau chief for Newsweek in New York, Washington, Boston and Toronto.
He was also assistant managing editor for The (Wilmington, Del.) News Journal.