Saatchi & Saatchi S, the Publicis-owned sustainability agency which tapped a Cohn & Wolfe vet as president in January, said it is expanding into PR and social media services with the addition of Jessica Appelgren as VP, communication.
Appelgren |
“She is the right person to build Saatchi & Saatchi S’ communication offering,” said CEO Annie Longsworth, who founded C&W’s sustainability practice and was president for San Francisco.
Appelgren, who was a VP for sustainability PR boutique Blue Practice, will oversee the firm’s expanded communications offerings, including earning and social media.
A former Bay Area journalist, she has handled PR clients like Silver Spring Networks, Solar City and Soraa.
Saatchi & Saatchi S, with operations in San Francisco and London, was formed by S&S’ acquisition of Act Now Productions in 2008.