inVentiv Health has acquired digital healthcare communications agency Kazaam Interactive and created a new digital division of inVentiv PR unit Chandler Chicco Companies.
Four-year-old Kazaam will reside within inVentiv Health Communications, inVentiv’s PR and advertising unit.
The move adds capabilities in social and digital campaigns, creative design, as well as mobile and app development.
Pail Meister, CEO of inVentiv, said demand for digital and social media has expanded rapidly among clients as doctors, patients and insurers get more tech savvy.
Private equity firm Thomas H. Lee Partners, which owns inVentiv, funded the acquisition. Terms were not disclosed.
Kazaam has worked with clients like Insight Pharmaceuticals, Ashfield Healthcare, Uluru, and Scatterjoy, and with agencies including Oxford Communications, Lawrence & Co. and DiD. The firm is led by Tom Marotta, former worldwide director of global web solutions for Johnson & Johnson.
Chandler Chicco president and CEO Bob Chandler said Kazaam melds tech expertise with a “deep understanding of the pharmaceutical sector.”