By Kevin McCauley
Burson-Marsteller has established a unit to counsel clients on selection of a new Internet domain name (e.g., string) under the system being developed by the Internet Corp. for Assigned Names and Numbers group.
ICANN CEO Rod Beckstrom on June 13 said his group has received applications for 1,930 names, which begins a 60-day public comment and objection period.
Among companies/groups to pony up the $185K per-name application fee were British Broadcasting Corp. (.bbc), American Bible Society (.bible), L’Oreal (.skin), Prudential Financial (.pramerica), MLB Advanced Media (.baseball), Chrysler (.ram), City of Paris (.paris), Sony (.playstation), Reliance Industries (.indians), Qatar Telecom (.qtel), Internet Marketing Solutions (.sexy), Gap (.bananarepublic), General Motors (.buick) and Wal-Mart Stores (.grocery). Complete list is at http://bit.ly/M11raS.
ICANN, which used B-M to promote the domain expansion, expects to approve hundreds of strings that will go live next year.
Nate Tibbits, B-M’s U.S. public affairs chief, heads the new unit. The WPP property has introduced a microsite at www.bm.com/newgtlds for more name information.
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