New Hampshire has shifted its tourism PR account to Lou Hammond & Associates after an RFP review kicked off in early March.
Manchester-based Montagne Communications was the incumbent, handling the account since 2008, when it won the pact from Leading Edge Marketing, another local shop.
The Granite State’s account is worth $150K/year. LH&A inked a two-year contract carrying two option years.
New Hampshire relies on tourism as its No. 2 industry for jobs and out-of-state dollars. Direct spending topped $4B in 2010.
Eighteen proposals were received for the work, said communications manager Tai Freligh.