The Credit Union National Assn, which represents 7,500 institutions with $920B in combined assets, has hired Crossroads Strategies for issues regarding member lending.
Formed in 2010, Crossroads is a Republican powerhouse firm that was established by Federalist Group and Ogilvy PR Worldwide veterans Stewart Hall and John Green.
Hall was legislative director for Alabama Senator Richard Shelby, who is ranking member of the Banking, Housing & Urban Affairs Committee. Green served as deputy chief of staff to former Senator Majority Leader Trent Lott.
CUNA today completes its week-long government affairs conference in which more than 4,000 advocates worked Capitol Hill. They told how failure to increase the cap on member lending would hurt the business loan market.
Earlier this month, CUNA named Sam Whitfield VP-legislative affairs. He served on Lott’s staff and most recently was with the National Assn. of Realtors in D.C.
Whitfield worked in the George W. Bush White House as PA specialist at the Office of National Drug Policy and did a stint in Baghdad as press officer for the Coalition Provisional Authority.