By Kevin McCauley
Discovery Communications has acquired Revision 3, a San Francisco-based digital video firm that delivers content to sites such as CNET, iTunes, Google, AOL and TiVo. It claims more than 23M monthly viewers across 27 digital channels.
J.B. Perrette, chief digital officer at Discovery, said in a statement that the deal will allow enable the cable TV combine to cultivate “more original content and fresh personalities that resonate with passionate communities online and across all platforms, while enhancing our innovative marketing solutions for advertising partners.”
Revision was founded in ‘05 by Kevin Rose (Digg, TechTV), Jay Adelson (Digg, Equinix) and David Prager (TechTV).
CEO Jim Louderback, former editor-in-chief at PC Magazine, assumed the helm in `07.
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