By Kevin McCauley
Stevenson |
Michelle Stevenson, who was senior VP and global co-chair of Fleishman-Hillard's entertainment group, has joined Burson-Marsteller in Los Angeles.
As managing director of B-M’s consumer and brand marketing practice, she is to expand client relationships via sponsorships, celebrity spokespeople, special events and media relations.
Assuming command of the Saban Brands U.S., San Diego Zoo and Konami accounts, Stevenson will report to Lisa Travatello, creative director and chair of the WPP unit’s global brand and consumer marketing practice.]
At F-H, Stevenson was day-to-day manager of Tourism Australia, where she did red carpet events and staffing for its “G’Day USA” program.
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