By Greg Hazley
The Farm Credit System, the federally backed network of lenders to the agricultural sector, is on the hunt for a PR firm to mark the centennial of its founding under President Woodrow Wilson.
FCS, which includes several entities like Farmer Mac, Agricultural Credit Banks and AgriBank, on May 11 issued an open request for qualifications for the long-term PR project calling for several aspects of an integrated campaign to highlight its history and value to the U.S. Its communications team is based in Denver.
“Farm Credit has been serving rural America for nearly 100 years, and we are seeking the right partner to help us begin to prepare for this once in a lifetime milestone,” said Leigh Picchetti, senior VP of communications for FCS, known as Farm Credit. “Farm Credit organizations are cooperatively owned by the borrowers they serve, and our centennial activities will be focused on celebrating the partnerships we create with our customers and honoring their vital contributions to both rural and urban America.”
The system had assets of $230 billion and loans of $175B at the end of 2011. It was created in 1916 with the Federal Farm Loan Act, signed by Wilson a year later.
FCS said it wants to hear from firms or networks and collaborations of firms by June 29.
A conference call has been set for June 6. View the RFQ (PDF).
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