Joined
Michael Oricchio, adjunct professor and consultant, former managing editor of the New York Times Syndicate, to Pace University, New York, as executive director of media relations. He has been an ad junct professor at Pace for the past two semesters and faculty adviser to The Pace Press. Oricchio was ME of the Times Syndicate from 2001-09 after three years in editor posts at ZDNet and CNET Networks. He was also a reporter and editor at the San Jose Mercury News.
Baratta, Thomlison, Creaser |
Melissa Baratta, managing director, Ricochet PR, to Affect, New York, as a VP. Breanne Thomlison, former VP at Publicis Consultants, joins as A/D. Katie Creaser was promoted to VP.
Matt Benner, senior PA office, Office of the Chief, Army Reserve, in Washington, D.C., to Cookerly PR, Atlanta, as an A/S. Benner handled strategic communications, booking speaking engagements, media outreach, tradeshow marketing and the first branded Army Reserve corporate statement.
Robbins-Sabourin |
Elizabeth Robbins-Sabourin, PR and marketing manager, Gas Station TV, to Lambert, Edwards & Associates, Detroit, as director in the firm’s healthcare practice to manage its Blue Cross Blue Shield of Michigan account.
She was previously a senior A/E at Weber Shandwick handling Onstar.
Rosemary O'Brien, PR consultant, to Runyon Saltzman & Einhorn, Sacramento, as a media relations strategist. She has counseled Pole Position Raceway, ESPN and The History Channel, among other clients.
Valéria Café, head of marketing, communications and sustainability for JPMorgan Brazil, to Andreoli MSL Brazil, São Paulo, as chief operations officer for the agency’s 60-staffer Latin American headquarters office.
Café |
She was previously with HP, Whirlpool and Panamco.
Publicis-owned MSL said she will play a key role in developing its 14-city Latin and South American network of affiliates and owned offices. Clients include Danone, BlackRock and Coca-Cola.
Promoted
Heath Fradkoff to manager, digital and social media, Régine Labossière to A/M, and Jennifer Brod to senior A/E, Goodman Media International, New York. Jennifer Marcus returns to Goodman as a senior A/E. from Coyne PR.
Casella |
Kent Cassella to assistant VP for communications and brand strategy and executive director of media communications, Michigan State University, East Lansing, Mich. He has been director of media comms. since 2007, when he joined after a stint as director of PR for the United States Military Academy at West Point. He is MSU’s primary spokesman.
Mark Schiffman to VP of public affairs, ACA International, the Association of Credit and Collection Professionals, Minneapolis. He joined in 2010 after 14 years at Himle horner.
Jill Bona, Monica Salter and Crystal Yamasaki to senior account managers, Bennet Group Strategic Communications, Honolulu. The firm has also hired Elizabeth Cole (A/E), Nicky Leong (AA/E) and Taryn Nakamura (A/C).
Jordana Heinke to A/E, Landis Communications, San Francisco. A two-year veteran of the firm, she handles AAA Club Partners, Vino Volo, Maxthon and California Bank & Trust.