Fast food chain Arby’s is mobilizing a crisis response after a Michigan teenager found a fingertip in a roast beef sandwich last week.
John Gray, senior VP of corporate communications and PR for Arby's Restaurant Group, said in a statement that the company is “deeply concerned and apologetic,” while adding that it was an “isolated and unfortunate incident” in a franchisee’s eatery. He said the restaurant was shut down and sanitized after the accident came to light.
A restaurant employee reportedly cut off her finger tip with a meat slicer and left to get medical attention as employees continued to run the eatery, according to the Jackson Citizen Patriot.
The story has since been picked up by national outlets like the Associated Press, Yahoo! News, Huffington Post, and USA Today, which noted potential reputation damage to the company.
“Arby’s wants to reassure customers that we are committed to providing quality food in a safe and healthy environment,” said Gray.
Hunter PR works with Arby’s Restaurant Group.