By Kevin McCauley
MSLGROUP has launched a practice called PurPle to offer a package of corporate social responsibility, sustainability, reputation management, branding, digital, social media, crisis management, and PA resources.
The 100-member unit is headed by Scott Beaudoin, PurPle global director, and Pascal Beucler. GE India, Kellogg’s, Dell and Perfetti Van Melle are charter clients in the practice with fees of more than $25M.
Beucler said the new practice marks the evolution of good corporate citizenship from green (environment) and blue (sustainability) to purple (purpose and people).
“Tomorrow’s successful PurPle companies and brands will be the ones that drive more rapid and meaningful change in society and business through the co-creation with stakeholders of shared value, and a shared purpose in society,” he said in a statement.
Publicis Groupe owns MSLGROUP.
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