By Greg Hazley
The Audit Bureau of Circulations has been renamed as the Alliance for Audited Media, a bid to reflect changes in the publishing industry.
The group said 94 percent of its members endorsed the new brand, which is aimed to reflect its measurement beyond print to include tablet and smartphone apps, websites, social media, email newsletters, and digital publishing platforms that serve the media industry.
Michael Lavery, president and managing director, said the “ABC” brand served the group well for nearly 100 years. “With advancements in the media industry and the progress our organization has made in developing new digital audit services and cross-media expertise, we felt it was time to refresh our brand to better reflect our strategic role in the new world of media,” he said.
AAM has also unveiled a new logo and new websites that include its Media Intelligence Center, an online tool that offers audited info and media analysis for members.
AAM notes 90 percent of its publisher members now provide content on mobile devices like tablets and smartphones, up from 51 percent in 2009. Digital editions of publications have grown to be 15% of all newspaper circulation, up from 9% in 2011. |