By Greg Hazley
CRT/tanaka has picked up the Hass Avocado Board’s PR account, after an RFP review.
GolinHarris was the seven-year incumbent.
Richmond, Va.-based CRT/tanaka tackles strategic PR as the group of producers and importers implements a new marketing communications strategy focused on health benefits of avocados.
The firm will tackle media relations focused on several studies sanctioned by the Board that link avocados to heart health, weight management, managing Type 2 diabetes, and healthy living.
The Board was set up in 2002 with the involvement of 20,000 producers and 100 importers in the U.S., Mexico, Chile, Peru, New Zealand and the Domincan Republic. |