Parter International, the firm of former GCI Group executive VP Alan Parter, has an agreement with Korea’s New York consulate to raise awareness among U.S. audiences issues related to South Korea via online and traditional media relations.
According to the pact, PI is to develop a “campaign-ready” database of 200 influencers in the digital channels of bloggers, social networks, online newsletters, online communities and web forums. They will be players in the academic/education, business, international affairs, political and media worlds.
That targeted list will be supplemented by media contacts at newspapers, magazines, TV and political journals.
PI is to work closely with the consulate to determine what messages are most likely to attract media attention.
“For online media, compelling communications will be crafted using a more ‘soft sell’ approach that educates the target audiences,” according to the pact.
Prior to GCI, Partner was New York State’s deputy commissioner of commerce and deputy commissioner, and legal counsel for the New York City Commission for the United National and Consular Corps.
Elaine Mancini, former director of Makovsky & Co.’s economic development unit, and GCI senior VP, also works the Korea business. She’s been at PI since 1997.