Ogilvy PR’s Singapore office will lead global PR for the World Islamic Economic Forum, slated for December in Malaysia.
The account includes engagements in the U.K., Malaysia, Indonesia and Singapore for the eight annual event. A London roundtable is planned for Oct. 3 by the WIEF Foundation, which produces the event.
Heads of state from Qatar, Liberia, Malaysia, business leaders and other officials are slated to attend, tackling topics like changing dynamics of the global economy, growing influence of youth and women in the business world, and the role of technology in sustainability.
Ogilvy, which has a branding practice focused on Muslim customers, Ogilvy Noor, is handling the World Economic Forum for the sixth straight year.
“The world’s Muslim populations are undergoing unprecedented transformations, which we believe will have a lasting impact on the global economy,” said Ogilvy Noor president John Goodman.
The top corporate memebers of the foundation include MYEG Services Berhad (Malaysia), Beximco Group (Bangladesh), PricewaterhouseCoopers (UK) and Serba Dinamik Sdn. Bhd. (Malaysia).