By Kevin McCauley
Older Adults Technology Services Inc., a group that helps seniors to learn and use digital technology, is looking for a PR firm to promote the opening of its Senior Planet Exploration Center next month in Manhattan’s Chelsea neighborhood and the ensuing launch of SeniorPlanet.org site.
Brooklyn-based OATS has been called by the FCC’s National Broadband Plan a “model for community engagement for seniors” and the Commerce Dept. has provided a grant to OATS to build 23 state-of-the art computer labs at senior centers across New York City.
Fred Fields, COO of OATS, told O’Dwyer’s though his PR budget is modest ($9K-$12K for three months) he sees a “truly valuable opportunity for a hungry firm because we are launching the world's first technology center for older adults.”
He wants placements in media such as the Wall Street Journal, InformationWeek, NPR and the New York Times.
Fields can be reached at ffields [at] oats [dot] org. |