By Kevin McCauley
Loews Hotels & Resorts, operator of 19 units in the U.S. and Canada, plans to wrap up its PR firm review “very soon,” according to Sarah Murov, director of PR and marketing communications at the hospitality chain.
Laura Davidson Public Relations, a New York-based travel PR firm, was appointed agency of record for LH&R in June. Murov told O'Dwyer's Loews doesn't have a current agency.
The selected PR firm will support Loews as it expands its brand portfolio, revamps messaging and re-launches its loyalty program.
It will have travel/hospitality/meetings and food and beverage experience, plus an office in New York, where LH&R is headquartered. |