By Greg Hazley
Alaska is prospecting for agency help to showcase its economic capabilities to business and investors.
The state's Dept. of Commerce, Community and Economic Development has floated an RFP for a multifaceted marketing push to "promote Alaska's brand" with a PR campaign targeting national and global markets.
A budget is slated from $600K-700K. Location is not crucial for a pitching agency, but two trips -- one to Juneau and one to Anchorage -- are required of the contractor and in-state firms get a preference in the evaluation process.
Key to the effort is amplifying smaller marketing programs for film, agriculture, minerals, and forest products for a national and international audience. It will also build on other state PR programs for seafood and tourism. The work includes four parts: image awareness research, branding & PR, industry-specific and "Buy Alaska marketing, and collateral materials.
There is no incumbent as the assignment is new.
The RFP is open through Jan. 16.
View the RFP (link). |