By Greg Hazley
New York Area
Allison+Partners, New York/ASICS America, designer and manufacturer of running shoes, athletic footwear, apparel and accessories, for PR for product launches, events and sponsorships, cause marketing initiatives and its Onitsuka Tiger collection of shoes and apparel. The work includes a national campaign with athletic, business and consumer-focused media relations, awards and road tests, as well as celebrity and influencer relations tied to sponsorship opportunities like the New York City and Los Angeles Marathons. Senior partner and GM Anne Colaiacovo leads a team of New York and Los Angeles staffers.
LVM Group, New York/Goddard Group, entertainment and resort concept designer, for PR. Goddard's credits include the Forum Shops at Caesars Palace, Galaxy Casino and Resort in Macau, and the Ring of Life in Shenfu, China, among others.
Deussen Global Communications, New York/The Yeatman hotel (Porto, Portugal), and Cakebread Cellars (Napa Valley), for media outreach, partnership programs, event marketing, social media interaction, and trade education.
Rpr Marketing Communications, New York/MELA Sciences, medical devices, as AOR for U.S. PR. MELAFind, which helps dermatologists detect melanoma at an early stage, is a flagship product. Work covers consumer and professional media relations, corporate communications, professional meeting strategy and special initiative management.
East
The Simon Group, Sellersville, Pa./Megger, as AOR for integrated marketing for its electrical test equipment and measuring instruments, focused on North and South America.
Buffalo Communications, Vienna, Va./Foresome, golf-inspired children's apparel and accessories lines Fore!! Axel & Hudson, Fore'N'Birdie and PGA Authentics by Fore!! Axel & Hudson, for PR.
Bolt PR, Raleigh, N.C. and Irvine, Calif./Apricot Lane Boutique, national retail women's clothing franchise; Harvard Sweet Boutique, online gourmet baking company and retailer, and Old World Gourmet, upscale food and beverage company, for PR.
Southeast
Simply the Best PR, Boca Raton, Fla./Wightman Construction, south Florida home builder, as AOR.
Southwest
TrizCom, Dallas/Beatrix privé, luxury underwear tailored to fit and flatter women sizes 16-20, for PR.
West
J PR, San Diego/Searsucker Scottsdale (Ariz.), eatery from Enlightened Hospitality Group, for PR.
Scatena Daniels Communications, San Diego/Rancho Family YMCA, as AOR for its 25th anniversary this year, including strategic communications leadership to increase awareness, membership and financial support.
International
The Brighter Group, London/Promote Iceland, for PR in the U.K.
Connect World Wide, Moscow/Guam Visitors Bureau, for PR and marketing representation in Russia, particular the country's far east region. November 2012 Guam visitor arrivals data showed Russia arrivals hit 3,469.
|