By Greg Hazley
Nevada has awarded PR and marketing duties for its health insurance exchange to KPS3, following an RFP process that drew seven other contending groups of firms.
KPS3, based in Reno, which partnered with consulting firm Navigant Healthcare and non-profit Access to Healthcare Network for the competitive pitch, picks up an account worth $6M over 14 months, encompassing PR, advertising, digital and other outreach for the state health insurance market created under the federal Affordable Care Act.
KPS3 edged seven other contending teams of firms led by Weber Shandwick, Bauserman Group, Corwell Advertising, ICF International, MassMedia, R&R Partners/B&P Advertising, and Smith+Jones.
The firm, led by health sector marketing vet Stephanie Kruse, works with the Governor's Office of Economic Development, Immunize Nevada and the Nevada Dept. of Wildlife, among its public sector clients. Its partner and client, Access to Healthcare Network, is a non-profit discounted healthcare program for uninsured and underinsured Nevadans.
Nevada kicked off an RFP process in September to promote the Silver State Health Insurance Exchange. It aims to sign up 145K people with the help of the wide-ranging communications push funded by the federal government.
KPS3's pact was approved by the state on Jan. 8. Nevada on Jan. 3 received preliminary approval from the federal government to run its own exchange. Enrollment is slated to begin on Oct. 1.
CJ Bawden is communications officer for the exchange. |