By Greg Hazley
Florida has seeded a review of the multimillion-dollar global PR account touting its crucial citrus industry with an RFP process open through February.
GolinHarris is the longtime incumbent for the account, which covers the promotion of Florida Citrus in the U.S., Canada, France, the U.K., Belgium, the Netherlands and Sweden. Services required run the PR gamut from strategic planning and media relations to crisis communications and public affairs, according to the RFP, released Jan. 11.
The last review came in 2010, when GH fended off 10 other agency pitches, including global agencies like Burson-Marsteller, Ketchum, Hill+Knowlton and Edelman, among others.
The account is funded by an excise tax on fruit.
A three-year contract is planned from the review. Proposals are due Feb. 12.
View the RFP (link). |