By Greg Hazley
Electronics products and services provider Fujitsu America has engaged Finn Partners as agency of record, following a competitive pitch process.
The Sunnyvale, Calif.-based unit of the Japanese giant Fujitsu Limited tapped FP to guide its service, consulting and product portfolio in the North American market, a roster that runs from cloud computing services to PCs.
Vice president of marketing Tracy Weller-McCormack said the firm will help differentiate Fujitsu's value in the marketplace and strengthen its relationships with customers. She said the company wanted a firm with experience in executive visibility programs, media contacts and knowledge of the IT sector in North America.
Carol Edwards, FP partner, leads the account with personnel in New York, San Francisco and Canada.
FP founding partner Peter Finn called it a "tremendous honor" to represent one of the world's largest tech companies.
Fujitsu, in a 2009 reorganization, merged its computer systems, consulting, and transactions solutions businesses in North American under Fujitsu America. |