By Greg Hazley
The international organization pushing for global energy efficiency standards is asking for PR pitches to power its awards program.
CLASP, the Collaborative Labeling and Appliance Standards Program backed by several international bodies and governments, including the U.S., has created the Global LEAP awards, which recognize efficient and high-quality energy products with the goal of eliminating so-called “energy poverty” around the world. The awards, launched last year, are aimed to promote products that can help the plight of the estimated two billion people with unreliable or no electricity.
CLASP wants a firm to develop and implement a publicity and outreach strategy for the awards competition, drawing manufacturers, encouraging stakeholders and generally raising the profile of the awards.
The group tapped Waltham, Mass.-based Cadmus Group from a field of four firms after an RFP last year to support PR for its program to encourage governments to tout reductions in energy consumption,.
For the new RFP, media outreach, social media, monitoring and other PR tasks are called for in a scope of work.
Matt Jordan, program manager at CLASP, is handling the search.
Proposals are due Feb. 6. View the RFP (link). |