By Greg Hazley
Washington-based lobbying and PR shop Podesta Group has created a new company focused on global risk, new market strategy and communications consulting led by former U.S. ambassador to Mexico, Arturo Sarukhan.
Founder and chairman Tony Podesta said rapid change in the global landscape sparked the new operation, Global Solutions, which will guide strategies for entering new markets, gauging political risks and communicating to global audiences. "Our plan is to reside at the intersection of trade, economics, politics and diplomacy" by using technology and strategy, he said.
Sarukhan, a digital media savvy diplomat, was Mexican ambassador from 2007-13 and earlier in the Mexican Foreign Service before advising and serving as international spokesman for Mexican President Felipe Calderon. Podesta, a veteran Democratic PR strategist and lobbyist, pointed out that he was the first D.C.-posted ambassador to use Twitter in an official capacity. |