Homeless Health Care Los Angeles is looking for a PR firm to promote a short film-style PSA by actor/director Kathryn Prescott designed to raise awareness about the opioid crisis in the US.
"We are looking to target teens, young adults, parents and 25-35's," Prescott told O'Dwyer's. "We are also targeting the science and recovery communities,"
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The goal is to encourage teachers, addiction counselors and professors to use the video in discussions with their students/groups.
Prescott has acted in programs, such as British TV show "Skins," MTV's "Finding Carter," and the upcoming Netflix comedy "Dude," that are geared to younger audiences.
She said social media will play a major part of the outreach effort along with media outlets like Wired, Los Angeles Times, Teen Vogue, Seventeen, New Scientist Magazine, Buzzfeed, NPR, Rolling Stone, Men's Health, Women's Health, The Wrap, Vice, Huffington Post, Elle, New York Post, Slate and New York Times.
"We also want to push for any public figures to tweet about it and push it on Facebook, Twitter and Instagram," said Prescott who can be reached at [email protected].
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