A bi-state coalition between Kentucky and Indiana is looking for agency help to develop a brand to pitch the Louisville region as a U.S. model for hiring military veterans.
The Kentucky Indiana Exchange, known as KIX, was set up in 1990 and has fostered the Ohio River Bridges Projects, tuition reciprocity and other government collaboration between the neighboring states. The KIX Veteran Initiative wants a marketing communications firm to develop a brand – position statement, strategy, name, tagline, etc… -- for the campaign with subsequent RFPs to cover communications strategy and implementation.
The Louisville region, encompassing 26 counties, was chosen for its proximity to Fort Knox and the headquarters for the U.S. Army's program for transitioning soldiers. It is also home of healthcare services company Humana, which has pledged to hire 1,000 veterans over the next three years under a White House push for companies to hire 100K veterans and their family members. KIX sees veterans as a key element in helping solve a national (and regional) shortage of skilled and educated workers.
More than 132,000 soldiers will leave the Army this year.
KIX wants to hear from interested firms by Aug. 19.
View the RFP at kix.com.
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