Zee US Originals

Zee US Originals, which creates English-language programs that highlight the fusion of American and South Asian culture, is looking for a PR partner to promote its slate of TV shows.

The channel wants PR to raise awareness of its content, such as "America's Smartest Family" and "Married in 7 Days," and to entice viewers to tune in at the specific times that the programs air.

The PR goal is to position Zee as the go-to alternative programming channel and to increase its credibility in the entertainment community.

Zee US is an outgrowth of Zee Telefilms Ltd and Zee TV, India's first Hindi satellite channel, which connects daily with 1.3B people.

Responses to the RFP are due Feb. 6 at [email protected].