Discover The Palm Beaches, the official tourism marketing corporation that promotes the collection of cities, towns and tourism districts within Palm Beach County, Florida, has issued a request for proposal for a North American PR agency of record.

Discover The Palm Beaches is seeking a PR agency that can implement a North American PR program that both supports the DOT's 2018 marketing plan and also secures earned media impressions supporting the South Florida tourism destination.

Discover The Palm Beaches

Scope of the work would include: collaborating with DTPB’s communications director and internal PR team and; planning and executing PR campaigns; integrating PR activities into DTPB marketing and sales initiatives; developing and maintaining a press kit; preparing press releases and pitching story ideas to traditional and non-traditional media outlets; filtering day-to-day journalist requests; coordinating media visits, satellite media tours and/or televised broadcast opportunities; pitching, scheduling and attending media desk-side missions and media receptions; conducting Palm Beach press conferences; developing speaking points; preparing written statements; identifying and recommending domestic tradeshows for PR representatives to attend; participating in status calls; developing relationships with journalists in key NA markets; identifying and building a shared media list of recommended editorial decision makers and social influencers; coordinating partnerships with organizations and events; identifying and executing at least one turn-key experiential consumer activation; serving as spokesperson on behalf of DTPB; participating in company meetings and quarterly collaboration strategy calls; copywriting for advertorials and community and government memoranda; and delivering detailed reports.

An agency will be selected on a criterion of experience and qualifications, understanding the needs and goals of the client, cost and overall strength of firm, as well as a campaign project exercise. A preference will be given to agencies that have a permanent place of business in Palm Beach County.

Deadline for submissions is April 12, at 4 p.m.

Questions should be sent to [email protected] before March 16.

Download the RFP (PDF).