Havas PR has launched SocialProvidence, a social media start-up in Rhode Island’s capital city.

Led by two recent college graduates, Mike Cunningham and Giuseppe Crosti, SP is structured as a stand-alone operation to build SoME concepts for clients and monitor the properties to seek leverage in paid, earned and owned media, according to Havas’ announcement.

Cunningham and Crosti were fellows at Venture for America, the organization that trains college students for entrepreneurial opportunities in “lower-cost cities.”

SP reports to Havas PR executive VP Renee Harper. She sits on SP’s advisory board with North American CEO Marian Salzman, executive VP Ana Nennig and New England managing director Julie Hall.