The Fortune Society

The Fortune Society, which provides services and advocates on behalf of jailed and formerly incarcerated people, has issued a RFP for strategic communications and PR.

The group sees the need for PR to increase its media presence to stand out in a crowded non-profit environment. 

Fortune wants to strengthen its brand leadership in the conversations regarding criminal justice reform, re-entry and the mass incarceration crisis, according to its RFP.

The organization says it's perceived within the criminal justice space as "more traditional non-profit organization," not known for its advocacy work. 

It also suffers from low name recognition among the general public.

The ideal PR partner will create and cultivate relationship with national, state and local media representatives so Fortune becomes "one of the first organizations that reporters call for a quote or comment on current events happening around criminal justice and reentry issues."

During the past year, Fortune helped more than 7,000 individuals via housing, education, employment, outpatient substance use, health treatment, HIV/AIDS services, food/nutrition and discharge planning.

Deadline to respond to the RFP is June 22. Proposals go to Jill Poklemba@[email protected].

Download RFP (PDF)