The New York office of the Taiwan Tourism Bureau is accepting proposals from agencies that can execute a PR program targeting the eastern U.S. market in a bid to boost outbound travel to Taiwan.
Scope of the work includes creation of a market research and development strategy and program; inviting tour operators to develop tour products; organizing road shows, press shows and familiarization trips; creating co-op campaigns to promote themed travel; production service; and media relations duties, including the development of a TV and online promotion program.
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Proposals will be evaluated on a criterion of market research and development strategy, the envisioned program, presentation, budget allocation and experience.
Estimated total budget for the campaign, which is slated to run 18 months, is $500,000.
Deadline for proposals is June 12 at 5 p.m.
All documents should be mailed to: Tourism Division, Taipei Economic and Cultural Office in New York, 1 East 42nd St., 9th Fl., New York, NY 10017.
Contact is Gina Chen, marketing manager, [email protected].
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