Pamela Gill Alabaster, a top corporate communications, sustainability and PA exec at L'Oréal USA, has moved to rival The Estée Lauder Companies to create a corporate responsibility function.
Executive chairman Bill Lauder said that while CR has been important to the company since its founding in the 1930s, Alabaster will be instrumental in the "formal establishment" and success of the New York-based companies CR operation.
"As we continue to grow and prosper globally, it is critical that we continue to understand and serve the needs of our consumers, engage with the communities where we live and work, and leverage our collective talents in every brand, region and function to ensure our sustainable, profitable future," he said in a statement.
Alabaster was senior VP at L'Oréal, where she developed its corporate media, PA and sustainable development operations.
At Estée Lauder, she reports to Gregory Polcer, EVP of global supply chain, and Peter Jueptner, SVP, strategy and new business development. The company has, over the past two decades, been associated with breast cancer research thanks to the advocacy of the late Evelyn Lauder, who played a key role in creating the iconic "pink ribbon." It has faced some criticism for its staunch support of Israel.
Before entering the cosmetics industry in the early 1990s, she was assistant brand manager for Marlboro at Phillip Morris USA.
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