Publicis Groupe has acquired Toronto's TPM Communications, a video, digital and event firm with 35 staffers.
Toyota is a major account of TPM, which provides the Japanese automaker web design/maintenance, dealer meeting support and corporate videos. It also uses Publicis’ Saatchi & Saatchi Canada operation for advertising.
TPM will align with S&SC, gaining access to its blue-chip accounts such as Procter & Gamble, Barrick Gold and Novartis.
Brian Blair will continue to run TPM, reporting to S&SC's leader Stuart Payne, who said the new acquisition’s expertise in "digital, event production and video solutions has little overlap with Saatchi’s core offerings."
S&SC has 60 staffers.
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