Publicis Groupe has acquired Toronto's TPM Communications, a video, digital and event firm with 35 staffers.

Toyota is a major account of TPM, which provides the Japanese automaker web design/maintenance, dealer meeting support and corporate videos. It also uses Publicis’ Saatchi & Saatchi Canada operation for advertising.

TPM will align with S&SC, gaining access to its blue-chip accounts such as Procter & Gamble, Barrick Gold and Novartis.

Brian Blair will continue to run TPM, reporting to S&SC's leader Stuart Payne, who said the new acquisition’s expertise in "digital, event production and video solutions has little overlap with Saatchi’s core offerings."

S&SC has 60 staffers.