The Hawaii office working to reverse the state's dubious distinction as the most fossil fuel-dependent state is on the hunt for PR support of its push toward renewable energy.

energyThe State Energy Office, part of the Dept. of Business, Economic Development and Tourism, is implementing a global of Hawaii using 70 percent clean energy by 2030.

The Office has released an RFP covering development of a strategic PR plan, social media, collateral materials and newsletter, PSAs and similar work.

Hawaii forged the Hawaii Clean Energy Initiative in 2008 with support from the U.S. Dept. of Energy as 95% of its power was supplied by fossil fuels. The 70% renewable goal includes 40% of local sources and 30% from conservation. The plan includes a 2015 benchmark of 15% of generation from renewable sources and 15% through conservation.

A 30-month contract is planned, beginning in January.  A six-month extension is possible.

Proposals are due Oct. 10. View the RFP (link, PDF).

Noreen Kam, a PR exec and former journalist, is chief communications officer for the HSEO.