Chobani, the nation's No. 1 Greek yogurt maker, has selected Weber Shandwick to handle its PR effort, which is now focused on rebounding from a voluntary recall of products tainted with mold.
FleishmanHillard had the business.
Chobani has been working with the Food & Drug Administration on the recall of a batch of yogurt produced at its Twin Falls, Idaho, factory.
The PR review predated the Sept. 5 recall and the public apology of Chobani founder Hamdi Ulukaya for letting down "fans and customers" of the New Berlin-based New York company.
Peter McGuinness, Chobani chief marketing officer, said in a statement that new ad agency Droga 5 and WS have a "clear vision for the brand and breakthrough communications that will be instrumental in helping us go the next level."
Gail Heimann, WS president, said the Interpublic unit’s job is to "continue to fan the flames of the passionate while giving new users new reasons to try and love Chobani."
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