dale bornsteinDale Bornstein, a senior partner in 27 years with Ketchum, has moved to New York-based consumer and corporate shop M Booth as CEO.

Founder and CEO Margie Booth slides into a chairman role.

Booth, who founded the firm in 1984, said she was looking for someone with big agency experience, as well as "entrepreneurial spirit" and a cultural fit with the firm. "We found that in Dale," said Booth, who retains a leadership role and reports, with Bornstein, to Tim Dyson, CEO of parent Next Fifteen Communications Group.

Dyson, Google, American Express and Green Mountain Coffee Roasters are among the firm's clients.

Bornstein was director of global practices at Ketchum and part of its nine-member executive team, in addition to managing its sports/entertainment unit. Her consumer experience spans IKEA, ConAgra, Kodak and Frito-Lay, to name a few. She earlier lead the firm's global brand and food practices

Next Fifteen acquired M Booth in 2009. The firm had nearly $14M in revenue in 2011.