APCO Worldwide is providing PA support for the Arab Emirates' United Nations mission through the opening of the new session of the General Assembly this week.

The $300K project covers strategic counsel, media relations, event support, website development, stakeholder engagement through Nov. 30.

There is neither a specific contract nor letter of agreement between the parties.

The D.C.-headquartered firm reports to ambassador Lana Nusseibeh, permanent representative of the UAE to the UN.

Nelson Fernandez, APCO's managing director of the New York office leads the account. Prior to APCO, he spent a dozen years at Burson-Marsteller, working on clients here and South America.

Jeffrey Porter, Julie Jack-Preisman, Annie Verderosa, Victoria Crawford, and Kimberly Hartman backstop Fernandez.