Alison Brod PR is guiding Burger King's rollout of Satisfries, reduced fat French fries which debut today across the country.
The Miami-based chain is the latest fast-feeder to pitch healthier food amid America's obesity epidemic. The new crinkle-cut fries, which BK says contain 40% less fat because they absorb less oil, were teased with a social media campaign Sept. 20 in New York, Los Angeles and Chicago which had people take photos with eight-foot fries under the hashtag #WTFF.
"We see Satisfries as one of the biggest fast food launches and are excited to bring this great tasting French fry to our guests," said BK North American president Alex Macedo.
Time "Healthland" writer Alexandra Sifferlin said the new fries look and taste just like BK's originals, noting the chain is being careful not to pitch the new fare as "healthy," just "healthier."
Kathie Lee Gifford and Hoda Kotb tried the new fries on the "Today" show this morning with positive reports for BK. "It is good," said Gifford.
BK tapped Alison Brod PR in April after a review as it emphasized a focus on wooing women and families to its fare.
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