WCG has acquired Refreshed Wellbeing, a London-based digital healthcare shop with a pan-European client base.

RW has crafted campaigns for Boehringer Ingelheim, Bristol-Myers Squibb, Grunenthal, Johnson & Johnson, LEO Pharma, Mentholatum, Pfizer and Roche.

Carl Engelmarc, RW co-founder who has more than 20 years of experience in Rx and consumer health communications, has joined WCG’s EMEA management line-up.

Annalise Coady, WCG’s global EMEA practice lead, blogged that RW “augments our strategic and creative capabilities, as well as providing additional strength to our engagement offerings through the paid, earned, shared and owned media model.”

More than a half billion people are online in the EMEA market

Bob Pearson, WCG president, said London is “an emerging center of excellence” for the firm that is part of the W2O holding company headed by CEO Jim Weiss.