Storage products retailer The Container Store is relying on outside IR counsel as it pursues an initial public offering.

tcsThe Dallas-based retailer works with Norwalk, Conn.-based ICR for financial communications support.

ICR managing director Farah Soi and senior VP Anne Rakunas are on the Container Store team at ICR

Casey Shilling is VP of marketing communications for TCS.

The company filed an S-1 with the Securities and Exchange Commission on Sept. 30, indicating plans to offer common stock worth up to $200M.

TCS was founded as a single store in Dallas in 1978. Fiscal 2012 sales from its 61 stores were $613M, while its Elfa drawer and shelving unit contributed another $94M.