Ron Eagle, who handled product publicity and the PlayStation Network for Sony Computer Entertainment America, has been named senior VP for entertainment and technology at Hill+Knowlton Strategies.

The 17-year PR pro managed PlayStation’s software, services and brand imagery and held the multimedia supervisor post.

Eagle was a member of the U.S.  Navy’s Total Quality Leadership program and is a combat veteran of the Gulf War.

In making the announcement, Bill Coletti, H&K’s Los Angeles general manager, praised Eagle’s skill in driving global PR and media campaigns along with his “driven personality.”              

Sony unveiled plans for its Playstation 4 console this month with a launch date eyed for November.